I’m waiting for Cabby to finish up with his last run and then he is taking me out to dinner. I don’t know where we are going – it’s his treat and his surprise.
Checking emails and trying to keep up with things back in the office, I got a copy of a press release that Wendy forwarded to me about a company, http://www.goldlasso.com/en/, that does email marketing evaluations. Since we use email marketing to follow up from the conventions, Wendy thought I would be interested in what Gold Lasso has to say about our efforts.
Gold Lasso Launches New Email Marketing Evaluation Service
New Clients to Receive Complete Email Marketing Program Evaluation Valued at $2,500
GAITHERSBURG, MD–(Marketwire – March 18, 2008) – Gold Lasso, Inc. (www.goldlasso.com), a leading provider of on-demand email marketing software and services, announced today that it has launched a new service, where new clients will receive a complete evaluation of their existing email marketing program. The evaluation, valued at $2,500, includes a free 15 page report.
The service is designed for new clients’ email marketing program by evaluating the key areas required for successful campaigns. Armed with this information, clients will experience increased results and understand what is needed to build stronger email communications. Gold Lasso is one of the few ESPs to offer an in-depth evaluation service for free.
“We found that a lot of new clients needed expert analysis of their email marketing campaigns to enhance their success rate. By offering this 15 page evaluation, clients will be able to focus on areas that need improvement and be able to maintain their lists, creative and overall campaigns more effectively,” says Elie Ashery, President of Gold Lasso.
The Existing Email Program Evaluation will include:
– Deliverability Analysis to understand what kind of deliverability rates a client is experiencing and how to improve it. This includes Authentication Analysis, Black List Analysis, Reputation Analysis, DNS/IP Analysis, and ISP Complaint Review.
– Content Review will review the use of templates and coding to ensure that recipients are able to view what is sent, and not trigger spam filters. Rendering Analysis, Template Review, Content Review, Spam Analysis and Mobile Analysis are included in the evaluation.
– List Management practices determine the success of email marketing efforts and care is needed to ensure it is up to par with industry best practices. The review will include: Compilation Analysis, Opt-In Analysis, Inactivity Review, Segmentation Review, and Personalization Review.
– Software Integration is essential for maximizing more than basic data such as names and emails. Gold Lasso will help review: Integration Review, CRM Review, Web Analytics Review, SFA Review, and ERP Review.
About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2001. The company primarily services the association, publishing, retail, education, finance and hospitality industries. For more information, visit the Gold Lasso Web site at http://www.goldlasso.com/en/ or call 301-990-9857.