My son called and invited me to go fly fishing with him next weekend in Charleston, SC. One of his vendors is sponsoring a few select clients to go fly fishing.
What a great way to get someone’s ear for a dedicated 4 hours – put them on a boat where they can’t get off or leave you. They have to sit and listen to your sales pitch and they will also feel a little more obligated to buy from you since they’ve just benefited from your generosity for several hours. Good thing my son does not work for the government – those good old days are long gone. But this happens in private business in a variety of similar settings all the time. To be honest, that’s why I started playing golf – to be able to get a client’s ear for 4 hours and to be out where the deal are done by the decision makers. But fishing is a great idea, too.