Branding in Conversations

A friend at work called me out for using a brand name in conversation rather than the right descriptive word. I just realized how many of them are in use by other people in daily conversations. Think about it. Which of these do you say:

  • Band-Aid
  • Coke
  • Google
  • Scotch tape
  • Xerox
  • Photoshop
  • Chapstick
  • Jeep
  • Jell-O
  • Kleenex

I have to admit that I’m guilty of about half of them! Time to clean up my conversations and not use the brands – use the real words.

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